Skip to content
Apex Web SolutionsDesign · Innovate · Dominate
Health & Fitness · 2024

A members' app and a social engine to fill it

Two gyms, one membership app, and a content operation that turned members into the marketing. Class booking, streaks and referrals built in.

App DevelopmentUI/UX DesignSocial Media
halcyon-fitness.co.uk
The Halcyon Fitness website we designed
4.8★
App Store rating
+52%
Class attendance
-31%
Member churn

Project details

Client
Halcyon Fitness
Sector
Health & Fitness
Year
2024
Services
App Development, UI/UX Design, Social Media
Start a similar project

The challenge

Two gyms, one membership app, and a content operation that turned members into the marketing. Class booking, streaks and referrals built in.

Like most businesses at this stage, Halcyon Fitness weren't short of demand — they were short of a way for the right people to find them and take the next step without friction. Everything we built was aimed squarely at that gap.

What we did

  • App Development

    Delivered end to end by our own team, built to work alongside everything else in the project rather than as an isolated piece.

  • UI/UX Design

    Delivered end to end by our own team, built to work alongside everything else in the project rather than as an isolated piece.

  • Social Media

    Delivered end to end by our own team, built to work alongside everything else in the project rather than as an isolated piece.

The outcome

4.8★
App Store rating
+52%
Class attendance
-31%
Member churn

Halcyon Fitness stayed on with us afterwards for hosting and ongoing support, which is the outcome we care about most — the project didn't end at launch.

Our members love the app. Bookings are up, cancellations are down, and the support since launch has been faultless.
MAMarcus AdeOperations Director, Halcyon Fitness
Next step

Let's talk about your project

Tell us what you need and we'll come back with a fixed price and a realistic timeline — usually the same day.

We reply to every enquiry within one working day.