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Apex Web SolutionsDesign · Innovate · Dominate
E-commerce & Retail · 2025

From market stall to national shipping

A stationery brand outgrowing Instagram DMs for orders. A full store build with stock control, subscriptions and abandoned-basket recovery.

E-commerce StoreSocial MediaEmail Marketing
vellum-supply.co.uk
The Vellum Supply Co. website we designed
£128k
First-year online revenue
+38%
Average order value
22%
Baskets recovered

Project details

Client
Vellum Supply Co.
Sector
E-commerce & Retail
Year
2025
Services
E-commerce Store, Social Media, Email Marketing
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The challenge

A stationery brand outgrowing Instagram DMs for orders. A full store build with stock control, subscriptions and abandoned-basket recovery.

Like most businesses at this stage, Vellum Supply Co. weren't short of demand — they were short of a way for the right people to find them and take the next step without friction. Everything we built was aimed squarely at that gap.

What we did

  • E-commerce Store

    Delivered end to end by our own team, built to work alongside everything else in the project rather than as an isolated piece.

  • Social Media

    Delivered end to end by our own team, built to work alongside everything else in the project rather than as an isolated piece.

  • Email Marketing

    Delivered end to end by our own team, built to work alongside everything else in the project rather than as an isolated piece.

The outcome

£128k
First-year online revenue
+38%
Average order value
22%
Baskets recovered

Vellum Supply Co. stayed on with us afterwards for hosting and ongoing support, which is the outcome we care about most — the project didn't end at launch.

The hosting alone is worth it. Something broke on a Sunday night, they'd already fixed it before I noticed on Monday morning.
TBTom BeckettFounder, Vellum Supply Co.
Next step

Let's talk about your project

Tell us what you need and we'll come back with a fixed price and a realistic timeline — usually the same day.

We reply to every enquiry within one working day.